MG601 Research Methods

MBS Corporate Strategy and People Management

The role of business research: the scientific method, business research, the research process and proposal. Business research design: alternative approaches, measurement concepts and instruments, sampling design. Data collection: primary sources; secondary sources � experimentation, surveying, ethnography, case studies and qualitative approaches. Evaluating business research: evaluative approaches, ethics in research, presentation of research results.

Priority Research Area: Inter-Organisational Systems


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