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MG529 Introduction to Business

MSc in Biomedical Science, MSc in Biotechnology, MA in Community Development, Higher Diploma in Microbiology, MSc in Analytical Biochemistry/Chemistry

The role of marketing's role marketing environment. Market segmentation and research. Consumer and organisational buying behaviour. Product decisions. Distribution decisions. Promotion decisions. Pricing decisions. Markeing plans and programmes. Presentations of group projects (3-4 in each group) in which students must prepare a business plan (incorporating Marketing, Accountancy/Finance and Management Policy) for a start-up company

Priority Research Area: Inter-Organisational Systems

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