Qualitative Research Methods: An Introduction to the Use of Grounded Theory
Dr. Stefanie Reissner
Bristol Business School, University of the West of England
Friday 17th February 2006
10.00 - 12.00
BS115, Cairnes Graduate School of Business & Public Policy
Dr Stefanie Reissner is a lecturer at the School of Strategy and International Business, University of the West of England.
Her workshop at CISC on the use of grounded theory for data analysis will focus on the methodological aspects of her research. As well, Dr Reissner will lead students in some practical exercises as an introduction to grounded data analysis.
Dr Reissner�s work focuses on the relationship between learning, organizational change, organizational culture and narratives. The issues are explored on the basis of a case study of an automotive supplier based in North-East England where learning is deeply integrated in the daily routines of the company. The project reported upon in this paper was of qualitative and interpretive nature, using narrative cross-national comparative research. The main data collection method was in-depth interviewing with organizational members from all hierarchical levels. The data was analysed using grounded theory. The research concludes that organizational change, learning and culture are deeply interwoven. Organizational narratives are a powerful tool for managers to examine cultural aspects within the firm, which should be used more widely. The research raises interesting issues for management researchers, challenging some previously taken for granted assumptions.